Goal: Heartizens launched a virtual art school in the summer of 2020. The goal was to generate awareness and engagement amongst a wide ranging parent audience.
Seeking to publicize this channel, they needed a communication strategy, logo, tagline and video branded content.
Result: Video created strong interest in the diverse parent community, generating 400 kid art boxes and launching a successful online program.
How we got there: The challenge was to bring to life the energy and color of children’s creativity and focus the brand message on the art channel’s unique mission.
All of this done with remote distancing and the need to use previously shot footage.
"My experience with Flora was incredibly delightful and valuable. She has a keen perception that directed me to the tagline that I was struggling to articulate.
Her professionalism is anchored in integrity and kindness, meeting all deadlines and exceeding all expectations. This film gives voice and excitement to exactly
what our program is all about in just 30 seconds. With no hesitation I recommend Flora to create your brand strategy, message and video branded content. "
Jennifer Utsch, Executive Director of Heartizens.org