Still Image from THS Teacher Professional Development video
Goal: The Healdsburg School had ambitious goals for their yearly fundraising event.
In response to COVID-19they came up with an innovative online live program, with a 1920's theme.
Outcome: Branded videos were shown as part of the live event that helped raise over $200,000 for the school.
How we got there: Short videos were conceived to support a paddle raise for core elements of the program, including one for teacher professional development.
To connect to the donor audience, the Teacher Professional development video drew out the personal journey of the teachers as they undertook an important
piece of professional development. Inspired by the event’s 1920's theme, the video's have echoes of the silent film era.
Creative solutions were also sought in response to the need to source all material remotely.
In response to COVID-19they came up with an innovative online live program, with a 1920's theme.
Outcome: Branded videos were shown as part of the live event that helped raise over $200,000 for the school.
How we got there: Short videos were conceived to support a paddle raise for core elements of the program, including one for teacher professional development.
To connect to the donor audience, the Teacher Professional development video drew out the personal journey of the teachers as they undertook an important
piece of professional development. Inspired by the event’s 1920's theme, the video's have echoes of the silent film era.
Creative solutions were also sought in response to the need to source all material remotely.